Casablanca Pre-Spring 2024 Campaign: The Allure of Whimsical

The Fashionisto

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Published November 23, 2023

In the Casablanca pre-spring 2024 Campaign, Valentin Caron engages in a playful dynamic with Maggie Maurer, both dressed in sleek silhouettes that capture the brand's athletic yet chic aesthetic.Pin
In the Casablanca pre-spring 2024 campaign, Valentin Caron engages in a playful dynamic with Maggie Maurer, dressed in sleek silhouettes that capture the brand’s athletic yet chic aesthetic. Photo: Corentin Leroux / Casablanca

Casablanca’s pre-spring 2024 campaign emerges as a compelling narrative, introducing a collection that merges timeless elegance with a touch of modern whimsy. With Corentin Leroux behind the camera, the advertisement benefits from a clear visual direction that brings the clothing to life.

Casablanca Pre-Spring 2024 Campaign

Valentin Caron playfully supports his co-model Maggie Maurer in a whimsical Casablanca ensemble, adding a touch of the unexpected to the pre-spring 2024 campaign.Pin
Valentin Caron playfully supports his co-model Maggie Maurer in a whimsical Casablanca ensemble, adding a touch of the unexpected to the pre-spring 2024 campaign. Photo: Corentin Leroux / Casablanca

Each photograph is a carefully curated scene, where the contrast between the vibrant clothing and the subtle backdrop emphasizes the textures and colors of the fabrics.

Valentin Caron and Maggie Maurer, styled by Francesca Parise, are the embodiments of the collection’s spirit, their poised and expressive presences guiding the viewer through the narrative woven by each ensemble.

Valentin Caron turns his back to show off the intricate embroidery of a Casablanca pre-spring 2024 jacket paired with pristine white trousers for a look that's both fresh and refined.Pin
Valentin Caron turns his back to show off the intricate embroidery of a Casablanca pre-spring 2024 jacket paired with pristine white trousers for a fresh and refined look. Photo: Corentin Leroux / Casablanca

The men’s clothing featured in the campaign nods to Casablanca’s dedication to sartorial craftsmanship. The eye is immediately drawn to the white jacket, its surface adorned with a vibrant fruit motif, symbolizing leisure and luxury. This piece, coupled with impeccably tailored trousers, creates an aura of relaxed refinement.

Casablanca’s collection speaks in a dialect of comfort that doesn’t forgo the language of luxury, offering pieces that are both familiar in their quality and innovative in their design.

Valentin Caron, depicted in a vividly printed Casablanca jacket, poses as an artist in the pre-spring 2024 campaign, while Maggie Maurer stands as his muse.Pin
Valentin Caron, depicted in a vividly printed Casablanca jacket, poses as an artist in the pre-spring 2024 campaign, while Maggie Maurer is his muse. Photo: Corentin Leroux / Casablanca

Leroux’s photographic approach is one of careful composition and storytelling. The muted backgrounds against which the models are set allow the detailed textiles to be the focal point, while the lighting accentuates the garments’ form and flow.

The models’ statuesque poses and engaging expressions are a visual guide, leading the viewer’s eye and adding depth to the clothing’s narrative.

Maggie Maurer and Valentin Caron strike a pose in matching denim, channeling the vibrant and playful spirit of the Casablanca pre-spring 2024 collection.Pin
Maggie Maurer and Valentin Caron strike a pose in matching denim, channeling the vibrant and playful spirit of the Casablanca pre-spring 2024 collection. Photo: Corentin Leroux / Casablanca

The campaign presents clothing that tells a story of sartorial heritage reenvisioned for the contemporary man. The pieces suggest a lineage of refined dressing while inviting today’s fashion-forward individuals to partake in its ongoing evolution.


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