From the UGG Archive
October 12, 2026
UGG x JW Anderson Takes the Loafer to New Proportions
Jonathan Anderson gives UGG's signature footwear a cheeky makeover, exaggerating the classic loafer's proportions.
September 15, 2026
UGG Taps Orville Peck for Its Western Collection
Cow hair, suede, and hand-painted leather bring Western codes to UGG footwear.
November 24, 2021
UGG & Feng Chen Wang Explore Yin-yang Concept for New Collaboration
With a new campaign, brands UGG and Feng Chen Wang reunite for a fall-winter 2021 capsule collection. Reimagining classic UGG boots and sandals via
November 16, 2021
UGG Enlists SNL’s Mikey Day for Holiday ’21 Campaign
UGG embraces a humorous holiday season with its newest campaign. The fashion lifestyle company launches a festive collection with Mikey Day and Heidi Gardner from
October 15, 2021
Evan Mock & Cameron Porras Don UGG Classics for ‘Feel You’ Campaign
UGG unveils another installment of its “Feel You” campaign for fall-winter 2021. The fashion brand celebrates its Classic Boot by enlisting friends to
September 17, 2021
UGG Taps Kareem Abdul-Jabbar for Fall ’21 Campaign
UGG enlists Kareem Abdul-Jabbar as the star of its fall-winter 2021 campaign. The NBA legend and all-time leading scorer appears in the brand’s
March 14, 2019
McCaul Lombardi, Shawkat Sanbar + More Front UGG Spring ’19 Campaign
UGG freshens up its collective for spring-summer 2019. The brand releases its new campaign with a cast of talented Californians.
October 31, 2018
Sami El Haddad & Jan Trojan Channel Greek Gods for UGG x Y/Project Campaign
French brand Y/Project gives UGG a high fashion makeover with its fall-winter 2018 collaboration. For men, Y/Project revisits UGG’s signature
October 7, 2018
UGG Taps Designer Heron Preston for 40th Anniversary Campaign
UGG celebrates its 40th anniversary with its limited edition 40:40:40 collection. The range features iconic UGG styles revisited. Launching a
August 28, 2018
UGG Delivers Sunny Cali Vibes with Fall ’18 Campaign
UGG explores sunny California with its fall-winter 2018 campaign. The footwear brand takes to Manhattan Beach, Lake Tahoe, and the