UGG enlists Kareem Abdul-Jabbar as the star of its fall-winter 2021 campaign. The NBA legend and all-time leading scorer appears in the brand’s fall 2021 “FEEL ____” campaign. Abdul-Jabbar connects with photographer Neil Favila for the advertisement. He also appears in a video directed by Bryan Sarkinen.
“In our ‘FEEL’ platform, we honor important people and their stories,” shares Andrea O’Donnell, President of UGG® and Koolaburra by UGG®. “Kareem Abdul-Jabbar is important not just because he is one of the most talented basketball players of our time, but also because he used this platform to advocate for civil rights and the advancement of diversity, equity, and inclusion before those words were in anyone’s vernacular.”
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UGG’s new campaign depicts Abdul-Jabbar gardening, a hobby he picked up during the COVID-19 lockdown. Los Angeles-based photographer Neil Favila also captures the icon amongst books that represent an interest in collecting.
Talking to UGG, Abdul-Jabbar explains, “You know, I guess I am an icon because of what I achieved as an athlete [but] I hope I can be an icon as a leader; as a parent; as someone who cares about what happens in America.”