UGG & Feng Chen Wang Explore Yin-yang Concept for New Collaboration

AFFILIATE DISCLOSURE

The Fashionisto

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Published November 24, 2021

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Updated December 12, 2022

Taking up the spotlight, Ritter Shi fronts the UGG x Feng Chen Wang fall-winter 2021 campaign, modeling a bucket hat with sandals.Pin
Taking up the spotlight, Ritter Shi fronts the UGG x Feng Chen Wang fall-winter 2021 campaign, modeling a bucket hat with sandals.

With a new campaign, brands UGG and Feng Chen Wang reunite for a fall-winter 2021 capsule collection. Reimagining classic UGG boots and sandals via deconstruction, Feng Chen Wang’s research of yin-yang philosophy inspired this new partnership. Black and white are combined with a vibrant pink backdrop to create a visually attractive ad. The campaign aims to portray the designer’s “complementary opposites” concept via the lens of “modern-future” aesthetics.

Related: UGG ENLISTS SNL’S MIKEY DAY FOR HOLIDAY ’21 CAMPAIGN

An interpretation and representation of the classic Chinese yin-yang concept, where opposing elements may be complementary – negative or positive, dark or light – is the motivating force behind the UGG x Feng Chen Wang partnership. The collection’s color scheme and design elements represent this view of duality. Black, white, and a pink-grey/beige contrast give the UGG Classic Boot and the UGG Fluff Sandal new options. 

The barriers between men’s and women’s footwear are broken down by a unisex design. The contrast between harsh outside hardware and plush inside lining is stark, yet it also works together. For practical and philosophical reasons, this collection is an excellent choice for expressing one’s individuality while maintaining a sense of oneness.

UGG x Feng Chen Wang Fall/Winter 2021 Campaign

Models Ritter Shi and Rudolfs Valbergs come together as the stars of the UGG x Feng Chen Wang campaign, showcasing slides.Pin
Models Ritter Shi and Rudolfs Valbergs come together as the stars of the UGG x Feng Chen Wang campaign, showcasing slides.
Ritter Shi stars in the UGG x Feng Chen Wang fall-winter 2021 campaign, wearing a bucket hat with sandals.Pin
Ritter Shi stars in the UGG x Feng Chen Wang fall-winter 2021 campaign, wearing a bucket hat with sandals.
Rudolfs Valbergs appears in the UGG x Feng Chen Wang campaign, wearing multi colored slides.Pin
Rudolfs Valbergs appears in the UGG x Feng Chen Wang campaign, wearing multi colored slides.

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