UGG embraces a humorous holiday season with its newest campaign. The fashion lifestyle company launches a festive collection with Mikey Day and Heidi Gardner from NBC’s Saturday Night Live. Drawing on Day and Gardner’s comedic backgrounds, the pair stars in a holiday-themed sketch for UGG.
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Connecting with UGG for the holidays, Day steps into the role of a practical father who changes his tune when his teenage daughter gifts him a pair of the brand’s Fluff It Pop slippers. However, comedy is not the only thing on UGG’s mind for the holidays. The brand supports non-profit organizations that relate to its festive campaign, donating a generous $75,000.
More specifically, “Every Mother Counts” is committed to supporting women worldwide who require access to maternity care. The “Dovetail Project” concerns dads of African-American and Hispanic descent, providing know-how support to improve their role as parents and spouses. Finally, children are protagonists over time through “One Goal,” an organization that aims to provide educational support to students so that they can access higher education structures and pursue a better tomorrow.
UGG Holiday 2021 Campaign
