Days before the Coronavirus pandemic transformed the global landscape and daily life as we know it, AllSaints traveled to Goa, a state of western India. The fashion brand shot its summer 2020 campaign, “Instant Summer.” Images with a relaxed attitude capture AllSaints’ noted sentiments of “friendship, commonality, and escapism.” Taking in the coastlines of the Arabian Sea, models Sylvester Henriksen, Magnus Villemoes, Nikki McGuire, Hannah Wick, and Priya Jain come together as the faces of the season. They also appear in a campaign video to an original soundtrack by Cameron Avery of Tame Impala.
Related: AllSaints Tackles a New New York with Spring ’20 Campaign
AllSaints Summer 2020 Campaign
