Sylvester & Magnus Travel to Goa for AllSaints Summer ’20 Campaign

May 12, 2020
Sylvester Henriksen fronts AllSaints' summer 2020 campaign.
Sylvester Henriksen fronts AllSaints’ summer 2020 campaign.

Days before the Coronavirus pandemic transformed the global landscape and daily life as we know it, AllSaints traveled to Goa, a state of western India. The fashion brand shot its summer 2020 campaign, “Instant Summer.” Images with a relaxed attitude capture AllSaints’ noted sentiments of “friendship, commonality, and escapism.” Taking in the coastlines of the Arabian Sea, models Sylvester Henriksen, Magnus Villemoes, Nikki McGuire, Hannah Wick, and Priya Jain come together as the faces of the season. They also appear in a campaign video to an original soundtrack by Cameron Avery of Tame Impala.

Related: AllSaints Tackles a New New York with Spring ’20 Campaign

AllSaints Summer 2020 Campaign

Magnus Villemoes stars in AllSaints' summer 2020 campaign.
Magnus Villemoes stars in AllSaints’ summer 2020 campaign.
Traveling to Goa, Sylvester Henriksen appears in AllSaints' summer 2020 campaign.
Traveling to Goa, Sylvester Henriksen appears in AllSaints’ summer 2020 campaign.
AllSaints enlists Magnus Villemoes as the star of its summer 2020 campaign.
AllSaints enlists Magnus Villemoes as the star of its summer 2020 campaign.
Models Nikki McGuire and Sylvester Henriksen come together for AllSaints' summer 2020 campaign.
Models Nikki McGuire and Sylvester Henriksen come together for AllSaints’ summer 2020 campaign.