The pre-fall 2022 collection by Balmain reflects the rebellious attitude of the 1990s. The creative director of the fashion house, Olivier Rousteing, reinterprets brand signatures with a bold graphic shout. In the season’s advertising campaign, model Reilly Patton exemplifies Balmain’s contemporary take on French flair.
Balmain Pre-fall 2022 Campaign
Photographer An Le is again behind the camera, documenting the newest Balmain designs by Olivier Rousteing. As he poses for Le, Reilly Patton is a defiant and young figure. The model joins Maddie and Margo Whitley in the advertisement. Le shoots the models in a combination of black-and-white and desaturated color photographs.
Reilly Patton reflects the daring spirit of Balmain’s pre-fall 2022 collection to perfection. Andrew Mukamal styles the model in statement items such as a white leather biker jacket with a graffiti design and a sweatshirt with a houndstooth pattern. Reilly gets groomed by Jamal Scott while Charlie Lemindu styles his hair using Balmain Hair Couture products.