![Balmain Pre fall 2022 001 Reilly Patton Balmain Campaign Men Pre-fall 2022 Houndstooth](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-001.jpg)
The pre-fall 2022 collection by Balmain reflects the rebellious attitude of the 1990s. The creative director of the fashion house, Olivier Rousteing, reinterprets brand signatures with a bold graphic shout. In the season’s advertising campaign, model Reilly Patton exemplifies Balmain’s contemporary take on French flair.
![Balmain Pre fall 2022 002 Reilly Patton Model Balmain Campaign Pre-fall 2022 White Leather Biker Jacket](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-002.jpg)
Balmain Pre-fall 2022 Campaign
Photographer An Le is again behind the camera, documenting the newest Balmain designs by Olivier Rousteing. As he poses for Le, Reilly Patton is a defiant and young figure. The model joins Maddie and Margo Whitley in the advertisement. Le shoots the models in a combination of black-and-white and desaturated color photographs.
Related: JORDAN & FERNANDO DON MYKONOS-WORTHY STYLE IN BALMAIN CAMPAIGN
![Balmain Pre fall 2022 007 Reilly Patton Balmain Campaign Men Pre-fall 2022 Houndstooth Hoodie](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-007.jpg)
Reilly Patton reflects the daring spirit of Balmain’s pre-fall 2022 collection to perfection. Andrew Mukamal styles the model in statement items such as a white leather biker jacket with a graffiti design and a sweatshirt with a houndstooth pattern. Reilly gets groomed by Jamal Scott while Charlie Lemindu styles his hair using Balmain Hair Couture products.
![Balmain Pre fall 2022 004 Maddie Whitley Reilly Patton Model Balmain Campaign Pre-fall 2022](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-004.jpg)
![Balmain Pre fall 2022 005 Balmain Pre fall 2022 005](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-005.jpg)
![Balmain Pre fall 2022 008 Balmain Pre fall 2022 008](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-008.jpg)
![Balmain Pre fall 2022 006 Balmain Pre fall 2022 006](https://www.thefashionisto.com/wp-content/uploads/2022/07/Balmain-Pre-fall-2022-006.jpg)