In the blink of an eye, Jordan Barrett and Fernando Casablancas are on their way to becoming the next big couple in fashion. Not only do the models appear in Chrome Hearts’ campaign for the season, but they also serve as the faces of Balmain’s collection. Fernando and Jordan embrace fluid lines as they don menswear by Balmain creative director Olivier Rousteing.
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Mert & Marcus photographs real-life couple Jordan Barrett and Fernando Casablancas Balmain’s spring-summer 2022 advertising campaign. Soft shapes and materials highlight the elegant and light season that Rousteing advocates. Both Jordan and Fernando are dressed elegantly in black and white for the ad images.
Balmain Spring/Summer 2022 Campaign
Balmain’s newest advertising features styling by Katie Lyall and Charlotte Stockdale. The campaign highlights designs that use mesh, draping, and cut-outs to complement the season’s trends. Meanwhile, the ad’s stars, Jordan and Fernando, look picture-perfect thanks to the work of Daniel Sallstrom on their makeup and Lorenzo Barcella on their hair.