Jordan & Fernando Don Mykonos-worthy Style in Balmain Campaign

The Fashionisto

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Published April 10, 2022

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Updated January 24, 2023

Jordan Barrett Model Balmain Campaign Men Spring 2022Pin
Jordan Barrett stars in Balmain’s spring-summer 2022 men’s campaign.

In the blink of an eye, Jordan Barrett and Fernando Casablancas are on their way to becoming the next big couple in fashion. Not only do the models appear in Chrome Hearts’ campaign for the season, but they also serve as the faces of Balmain’s collection. Fernando and Jordan embrace fluid lines as they don menswear by Balmain creative director Olivier Rousteing.

Related: BALMAIN HAIR COUTURE REACHES NEW HEIGHTS WITH SPRING ’22 CAMPAIGN

Mert & Marcus photographs real-life couple Jordan Barrett and Fernando Casablancas Balmain’s spring-summer 2022 advertising campaign. Soft shapes and materials highlight the elegant and light season that Rousteing advocates. Both Jordan and Fernando are dressed elegantly in black and white for the ad images.

Fernando Casablancas Balmain Campaign Men Spring 2022Pin
Fernando Casablancas is a chic vision in white for Balmain’s spring-summer 2022 men’s campaign.

Balmain Spring/Summer 2022 Campaign

Balmain’s newest advertising features styling by Katie Lyall and Charlotte Stockdale. The campaign highlights designs that use mesh, draping, and cut-outs to complement the season’s trends. Meanwhile, the ad’s stars, Jordan and Fernando, look picture-perfect thanks to the work of Daniel Sallstrom on their makeup and Lorenzo Barcella on their hair.


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