Casablanca launches its fall-winter 2022 campaign with Beverly Hills as its backdrop. With Nicolas Cage as its leading man for the season, the fashion house gets a boost in star power. Models Alton Mason and Anok Yai appear alongside Cage in the advertisement, shot by Hugo Comte and art directed by Sid Oudainia Beaulieu.
Casablanca Fall/Winter 2022 Campaign
“Los Angeles is an important city for me, and I wanted to create a Hollywood moment between models I love, like Alton, who is a dear friend of mine, and Anok, who I truly love and think is one of the most beautiful women in the world,” says Casablanca creative director Charaf Tajer.
Tajer adds, “Then there’s the icon that is Nicolas Cage. Hugo and I are also good friends and we’ve wanted to work together for a long time, so this felt like the perfect time and place to do it.” For the advertisement, Casablanca enlists stylist Helena Tejedor to highlight its standout styles for autumn.
Hugo Comte creates a luxurious and cinematic view of the season for Casablanca’s fall-winter 2022 campaign. “We revisited the Hollywood heritage with our own life stories, mixing opulence and romance to create timeless images out of the fashion scope, with a universal vocabulary of pop culture,” explains Comte.