Bally taps Chinese model Wang Chen Ming as the star of its fall-winter 2018 campaign. He joins British model Edie Campbell for images shot by photographer Colin Dodgson. Embracing nature, the Bally story is captured "through a dreamlike narrative." The serene experience comes together with the art direction of Ben Kelway. Meanwhile, Francesca Burns handles styling and Errol Rainey directs a stunning video.