Bally resets its image with a refined campaign for spring-summer 2018. The fashion brand enlists Colin Dodgson to photograph the campaign. The American photographer mirrors Bally’s refined sportswear aesthetic that takes inspiration from the late 1970s and early 80s. The retro-infused outing features models Marc-André Turgeon and Charlee Fraser. Marc-André wears hero pieces from the season that range from a mustard yellow jacket to a luxurious spin on the tracksuit.
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