Bad Bunny Returns for New Gucci Valigeria Ad

The Fashionisto

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Published April 7, 2024

Making a stylish statement, Bad Bunny fronts the new Gucci Valigeria advertisement. Pin
Making a stylish statement, Bad Bunny fronts the new Gucci Valigeria advertisement. Photo: Anthony Seklaoui / Gucci

Bad Bunny embraces travel luxury in the latest Gucci Valigeria advertisement for 2024, captured through the lens of photographer Anthony Seklaoui. The modern Gucci Valigeria luggage collection takes center stage against familiar airport scenes.

As Bad Bunny, adorned in Gucci, navigates the terminals, a narrative of motion and sophistication unfolds. The visuals highlight the collection’s bold fluorescent accents and classic patterns, continuing a fresh direction for the heritage brand.

Bad Bunny for Gucci Valigeria 2024 Advertisement

Bad Bunny commands the travel scene with Gucci Valigeria's vibrant luggage setPin
Bad Bunny commands the travel scene with Gucci Valigeria’s vibrant luggage set. Photo: Anthony Seklaoui / Gucci

In one scene, Bad Bunny’s charisma amplifies the allure of a shocking pink suitcase, a statement piece amid the traditional beige and brown monogrammed trunks and duffles. His black leather jacket and cap complement the rich hues, nodding to the timeless pop star aesthetic.

Gucci Valigeria and Bad Bunny set the tone for travel luxury, featuring the iconic duffle with an fluorescent green trim.Pin
Gucci Valigeria and Bad Bunny set the tone for travel luxury, featuring the iconic duffle with a fluorescent green trim. Photo: Anthony Seklaoui / Gucci

Another snapshot showcases Bad Bunny striding confidently, his camel coat worn over a crisp white tee, accessorized with a lime green garment bag. The luminous green injects a pop of unexpected color and mirrors the vibrancy of his persona.

Traveling in style, Bad Bunny showcases Gucci Valigeria's timeless elegance with a signature monogram duffle.Pin
Bad Bunny is traveling in style and showcases Gucci Valigeria’s timeless elegance with a signature monogram duffle. Photo: Anthony Seklaoui / Gucci

The campaign concludes with an image of Bad Bunny holding a phone, poised yet casual in a distressed Canadian tuxedo, juxtaposed with the signature Gucci holdall. The interplay of casual wear with luxury luggage blurs the lines between day-to-day and opulence.

With its lively color palette and sumptuous textiles, the Gucci Valigeria advertisement paints a picture of travel that is as much about the journey as the destination while honoring the brand’s legacy of craftsmanship.


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