Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

The Fashionisto

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Published March 18, 2024

Actor Kingsley Ben-Adir stars in the Gucci Horsebit 1953 loafers campaign.Pin
Actor Kingsley Ben-Adir stars in the Gucci Horsebit 1953 loafers campaign. Photo: Heji Shin / Gucci

British actor Kingsley Ben-Adir stars in the new Gucci advertisement for the reinvented Horsebit 1953 loafer. The campaign offers a touch of minimalist grace and the quiet confidence of modern style.

Kingsley Ben-Adir for Gucci Horsebit 1953 Loafer Advertisement

The timeless allure of Gucci loafers, presented by Kingsley Ben-Adir for the brand's newest advertisement.Pin
The timeless allure of Gucci loafers, presented by Kingsley Ben-Adir for the brand’s newest advertisement. Photo: Heji Shin / Gucci

Fresh off his remarkable portrayal as Bob Marley in Bob Marley: One Love, Ben-Adir’s natural synergy with the arts seamlessly translates into fashion.

With an effortless charm, he carries the legacy of the Horsebit loafer, reminiscent of his standout moment at the 2024 BRIT Awards, where he donned a chic leather shirt by Gucci—a subtle nod to the campaign’s fusion of classic and contemporary sensibilities.

Kingsley Ben-Adir brings a relaxed elegance to the Gucci Horsebit 1953 loafers ad.Pin
Kingsley Ben-Adir brings a relaxed elegance to the Gucci Horsebit 1953 loafers ad. Photo: Heji Shin / Gucci

Through the artful lens of photographer Heji Shin, the campaign images engage in a visual dialogue between history and innovation. Each frame showcases the loafer’s enduring appeal, from its equestrian-inspired double ring and bar motif to its 1953 inception, now masterfully reimagined for today’s stylish men.

Kingsley Ben-Adir captures effortless style with Gucci's iconic Horsebit loafers.Pin
Kingsley Ben-Adir captures effortless style with Gucci’s iconic Horsebit loafers. Photo: Heji Shin / Gucci

Under Sabato De Sarno’s creative direction, the revival of the Horsebit loafer weaves a rich narrative with the spirit of leisure and sophistication, emphasizing casual elegance and artisanal craftsmanship.

Showcasing the versatility of Gucci's Horsebit loafers, Kingsley Ben-Adir pairs them with casual denim.Pin
Showcasing the versatility of Gucci’s Horsebit loafers, Kingsley Ben-Adir pairs them with casual denim. Photo: Heji Shin / Gucci

As Ben-Adir channels his inner model, each styled look encapsulates the campaign’s essence—a reflection of Gucci’s journey from past to present, redefining the notion of luxury footwear. The Horsebit 1953 loafer is reinvented yet respectful of its lineage, encouraging a fresh interpretation of walking in elegance.

The accompanying campaign video, directed by the talented Emanuele Cantò, further brings the Horsebit 1953 loafer to life. Set against the pulsating beats of Channel Tres’ Walked in the Room, the video captures Ben-Adir’s magnetic presence.

Kingsley Ben-Adir showcases Gucci's horsebit loafers for the brand's latest dedicated advertisement.Pin
Kingsley Ben-Adir showcases Gucci’s horsebit loafers for the brand’s latest dedicated advertisement. Photo: Heji Shin / Gucci

The dynamic visuals, complemented by Alastair McKimm’s styling, create a sensory experience that communicates an understated sophistication, positioning the Horsebit loafer as a piece of history reborn.

Gucci reinvents casual luxury with Kingsley Ben-Adir in their Horsebit loafers.Pin
Gucci reinvents casual luxury with Kingsley Ben-Adir in their Horsebit loafers. Photo: Heji Shin / Gucci

In the company of Kingsley Ben-Adir, each image becomes a chapter of Gucci’s renewed legacy, an invitation to step into a world where tradition and trend merge to create the ultimate expression of style.

Gucci's Horsebit loafers take the spotlight worn by Kingsley Ben-Adir for the 2024 campaign.Pin
Gucci’s Horsebit loafers take the spotlight worn by Kingsley Ben-Adir for the 2024 campaign. Photo: Heji Shin / Gucci

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