British actor Kingsley Ben-Adir stars in the new Gucci advertisement for the reinvented Horsebit 1953 loafer. The campaign offers a touch of minimalist grace and the quiet confidence of modern style.
Kingsley Ben-Adir for Gucci Horsebit 1953 Loafer Advertisement
Fresh off his remarkable portrayal as Bob Marley in Bob Marley: One Love, Ben-Adir’s natural synergy with the arts seamlessly translates into fashion.
With an effortless charm, he carries the legacy of the Horsebit loafer, reminiscent of his standout moment at the 2024 BRIT Awards, where he donned a chic leather shirt by Gucci—a subtle nod to the campaign’s fusion of classic and contemporary sensibilities.
Through the artful lens of photographer Heji Shin, the campaign images engage in a visual dialogue between history and innovation. Each frame showcases the loafer’s enduring appeal, from its equestrian-inspired double ring and bar motif to its 1953 inception, now masterfully reimagined for today’s stylish men.
Under Sabato De Sarno’s creative direction, the revival of the Horsebit loafer weaves a rich narrative with the spirit of leisure and sophistication, emphasizing casual elegance and artisanal craftsmanship.
As Ben-Adir channels his inner model, each styled look encapsulates the campaign’s essence—a reflection of Gucci’s journey from past to present, redefining the notion of luxury footwear. The Horsebit 1953 loafer is reinvented yet respectful of its lineage, encouraging a fresh interpretation of walking in elegance.
The accompanying campaign video, directed by the talented Emanuele Cantò, further brings the Horsebit 1953 loafer to life. Set against the pulsating beats of Channel Tres’ Walked in the Room, the video captures Ben-Adir’s magnetic presence.
The dynamic visuals, complemented by Alastair McKimm’s styling, create a sensory experience that communicates an understated sophistication, positioning the Horsebit loafer as a piece of history reborn.
In the company of Kingsley Ben-Adir, each image becomes a chapter of Gucci’s renewed legacy, an invitation to step into a world where tradition and trend merge to create the ultimate expression of style.
