Martin Garrix + Li Yifeng Take Selfies for Armani Exchange Spring ’18 Campaign

The Fashionisto

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Published February 1, 2018

Martin Garrix dons glasses for Armani Exchange's spring-summer 2018 campaign.Pin
Martin Garrix dons glasses for Armani Exchange’s spring-summer 2018 campaign.

Armani Exchange celebrates the selfie with its spring-summer 2018 campaign. The Italian brand once again works with Martin Garrix and Li Yifeng. The entertainers connect with photographer Sabine Villiard for the advertisement. Posing for images outside, Garrix and Yifeng represent a youthful spirit as they interact with oversized props. The brand explains, Objects–such as a tyre, a stamp and the silhouette of a heart–are magnified and distorted, as though through the lens of a camera taking a selfie.

Related: Martin Garrix + Li Yifeng Reunite with Armani Exchange for Statement T-Shirts Campaign

Armani Exchange Spring/Summer 2018 Campaign

Chinese actor Li Yifeng fronts Armani Exchange's spring-summer 2018 campaign.Pin
Chinese actor Li Yifeng fronts Armani Exchange’s spring-summer 2018 campaign.
Sabine Villiard photographs Martin Garrix for Armani Exchange's spring-summer 2018 campaign.Pin
Sabine Villiard photographs Martin Garrix for Armani Exchange’s spring-summer 2018 campaign.
Li Yifeng stars in Armani Exchange's spring-summer 2018 campaign.Pin
Li Yifeng stars in Armani Exchange’s spring-summer 2018 campaign.

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