Armani Exchange celebrates the selfie with its spring-summer 2018 campaign. The Italian brand once again works with Martin Garrix and Li Yifeng. The entertainers connect with photographer Sabine Villiard for the advertisement. Posing for images outside, Garrix and Yifeng represent a youthful spirit as they interact with oversized props. The brand explains,
Objects–such as a tyre, a stamp and the silhouette of a heart–are magnified and distorted, as though through the lens of a camera taking a selfie.