Calvin Klein Fragrances releases a new campaign for its popular scent CK One. The brand teams up with director Zal Batmanglij and photographer Willy Vanderperre for the occasion. Bringing together familiar faces from Raf Simons’ Calvin Klein 205W39NYC, the label delivers a campaign about unity. Exploring coming of age experiences, the advertisement depicts various scenes.
Moments range from a game of spin the bottle to daydreaming about a crush in the locker room. The outing enlists models Alec Pollentier, Alyssa Traoreì, Ariel Nicholson, Ernesto Cervantes, Fernando Albaladejo, Jabali Sandiford, Jonas Glöer, Lulu, and Wangy Xinyu.
Coty Luxury chief marketing officer Simona Cattaneo says,
When CK ONE originally launched in 1994, it helped redefine the boundaries of the modern fragrance because it blurred societal, gender boundaries and offered a freedom from convention and the status quo, a breaking of rule. She continues,
The reinvention and renewal of this milestone continues to define contemporary times.