With none other than Euphoria actor Angus Cloud, AMIRI launches its new Icon campaign. Cloud is “at the vanguard of a new generation of American talent driven by boundary-free creativity and art,” according to the fashion label. Cloud is featured in a refined combination of wardrobe staples that symbolize Mike Amiri’s approach to elevating Americana classics for AMIRI’s pre-fall 2022 collection.
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Angus Cloud for AMIRI Icon Campaign
For AMIRI’s Icon campaign, Karim Sadli photographs Angus Cloud. The French fashion photographer captures the 23-year-old actor in a mix of color and black-and-white images. Meanwhile, Jonny Lu is in charge of the advertisement’s creative direction, which features Cloud in his best light and displays AMIRI’s classic menswear for the season.
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AMIRI enlists stylist Max Ortega to dress Angus Cloud for its Icon campaign. Ortega favors statement coats, showcasing incredible pieces like a long double-breasted coat in faux fur. Cloud also sports AMIRI’s fashionable eyeglasses and a simple logo top from the brand.
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