Fashion plate confirmed. After moonlighting as a model for brands such as Zara, POLO Ralph Lauren, and FILA, Angus Cloud is back in front of the camera. This time around, the Euphoria star is the face of SNS. Cloud fronts the brand’s summer 2022 campaign, highlighting its collection inspired by “The Formative Years.”
SNS Summer 2022 Campaign
So, what does the phrase “The Formative Years” represent in terms of SNS? The fashion label considers it in the classic sense–a time of one’s life during which preferences in music, art, and fashion take shape. For SNS, this concept manifests itself in a collection that delves into the company’s formative years, drawing inspiration from fashion and style from the late 1980s to the mid-1990s. Furthermore, SNS examines the level of creativity that existed in New York during the period.
Angus Cloud brilliantly depicts the spirit of the season at its core. Cloud, who first gained attention for his depiction of Fezco in the HBO series Euphoria, is just 23 years old and is just getting started in his acting career, laying the basis for his future. As a result of their collaboration for the SNS campaign, Cloud meets photographer Cian Moore, a young Queens native who is at the start of an incredible journey, much like the actor himself is.
Described by SNS creative director Erik Manzano Fagerlind as “essentially the SNS Formative Years,” the season takes shape as “a natural progression from the beginning and takes inspiration from the era that shaped myself and Peter.” Fagerlind adds, “We are not trying to be a super nostalgic brand or romanticizing on the ‘good old days.’ The connection between the formative years for a new generation was important in putting this collection together.”