With its new Monogram campaign, Marc Jacobs goes big. Actor Angus Cloud and rapper Kevin Abstract lead the fashion brand’s advertising. Marc Jacobs focuses on a relaxed style for his pre-fall 2022 collection. Its enormous monogram pattern blends with bright colors to create a visual experience focusing on a traditional fashion symbol with a contemporary twist.
Marc Jacobs Monogram Campaign
Mario Sorrenti photographs Marc Jacobs’ Monogram campaign for pre-fall 2022. Sorrenti’s camera is trained on stars Angus Cloud and Kevin Abstract. Cloud, Abstract, and Marc Jacob’s huge print play are highlighted by extreme close-ups and a minimalist set–an excellent addition to the season.
This season, Marc Jacobs enlists the help of Alastair McKimm for styling. The fashion stylist outfits Angus Cloud and Kevin Abstract in CO-ORD style for the Marc Jacobs Monogram campaign. The highlighted clothing is casual, with hoodies, t-shirts, and oversized joggers.