McGuffin–Ana Locking looks to the art of story telling, referencing Alfred Hitchcock's term of McGuffin for the fall/winter 2013 collection. A plot device that introduces conflict to a story without offering a significant contribution to the main idea, McGuffin is reinterpreted here for a collection that is left open to be interpreted by the observer. Featuring jackets and outerwear as the main component of the collection, structures and pattern cutting was highlighted as the core of the range with additional separates offering the ease of ready to wear clothes for the urban setting.
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