AMIRI’s spring-summer 2023 collection is a dreamy Californian paradise, brought to life through the lens of Jonas Lindstroem and the art direction of Jonny Lu Studio. AMIRI transforms the lush greenery of Paris’ Jardin des Plantes for the accompanying campaign with a logo-centric set built around a monolithic MA logo sculpture.
AMIRI Spring/Summer 2023 Campaign
The visuals of the AMIRI campaign are nothing short of striking. Each look is captured with cinematic precision, highlighting the collection’s relaxed, reconstructed tailoring, modern craftwork, and iconic MA-1 sneaker. Whether a tailored double-breasted suit or a vintage varsity jacket, each piece is styled to match the wearer’s personality.
AMIRI blends European refinement with American sportswear ease, reinterpreting tailoring for elegant jerseys and romantic, baggy shapes. This season, the standout piece is the MA-1 sneaker, a dynamic nod to ’90s West Coast skate culture. It captures the collection’s ideas of freedom and dreams with its chunky rubber sole, exaggerated tongue, intricate star perforations, and lacing.