Giorgio Armani revisits Acqua di Giò with a new campaign featuring Xavier Serrano. Against an expansive Mediterranean horizon, Xavier embodies the image that has long defined the fragrance. Sun and sea meet his calm gaze and the familiar frosted bottle. More than three decades on, the scent still draws from the landscape that inspired it, translating the freshness of the Mediterranean into a distinctly masculine cologne.
Giorgio Armani Acqua di Giò
The sea is central to the fragrance itself. Marine notes meet Calabrian bergamot, neroli, and green tangerine at the top, a citrus opening that arrives like salt air on skin. Rosemary and persimmon shape the heart, herbal on one side and sun-warmed fruit on the other. Indonesian patchouli and cedarwood settle into the dry-down that turns a swim into an evening. Acqua di Giò has endured because it bottles a feeling alongside a formula: Mediterranean light, salt air, and the freedom of life near the water.
Mario Sorrenti worked the same coastline for Aaron Taylor-Johnson’s run as the face of Acqua di Giò.
