Aaron Taylor-Johnson Fronts Giorgio Armani Acqua Di Giò Ad

The Fashionisto

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Published March 13, 2024

Aaron Taylor-Johnson exudes a self-assured confidence as the face of Giorgio Armani Acqua Di Giò.Pin
Aaron Taylor-Johnson exudes a self-assured confidence as the face of Giorgio Armani Acqua Di Giò. Photo: Mario Sorrenti / Giorgio Armani

The Giorgio Armani Acqua Di Giò advertisement finds perfect harmony at the sea’s edge, where the boundless horizon greets Aaron Taylor-Johnson. His portrayal—sometimes in the sheer minimalism of a white linen shirt or the pure form of his bare chest—reflects the deep and instinctual bond between the Mediterranean’s untamed allure and the man who wears its scent.

Mario Sorrenti’s striking photographs transform the campaign into a visual ode to the fragrance that, since its 1996 debut, has celebrated man’s interplay with the wild, captured now in its new eco-conscious refillable design.

Aaron Taylor-Johnson for Giorgio Armani Acqua Di Giò Advertisement

Aaron Taylor-Johnson captures the essence of summer, effortlessly presenting Giorgio Armani Acqua Di Giò under a sunlit sky. Pin
Aaron Taylor-Johnson captures the essence of summer, effortlessly presenting Giorgio Armani Acqua Di Giò under a sunlit sky. Photo: Mario Sorrenti / Giorgio Armani

Giorgio Armani selected Aaron Taylor-Johnson to embody Acqua Di Giò, for he mirrors the cologne’s philosophy: a life of freedom and conscious connection to the natural world.

In the advertisement, his compelling charm and self-aware masculinity carry the narrative, interlacing with the fragrance’s signature olfactory melody of marine, bergamot, jasmine, and patchouli.

The fragrance commercial is set against the song Daylight by David Kushner, infusing the campaign with a melodic resonance that mirrors the sea’s eternal cadence.

Aaron Taylor-Johnson brings a relaxed elegance to the seaside for the Giorgio Armani Acqua Di Giò advertisement. Pin
Aaron Taylor-Johnson brings a relaxed elegance to the seaside for the Giorgio Armani Acqua Di Giò advertisement. Photo: Mario Sorrenti / Giorgio Armani

In describing the union between the ambassador and the scent, Giorgio Armani honors Aaron’s “intensity and beauty,” which captures contemporary masculinity that is simultaneously knowing and reflective of the fragrance’s character.

Aaron Taylor-Johnson fronts the Giorgio Armani Acqua Di Giò advertisement. Pin
Aaron Taylor-Johnson fronts the Giorgio Armani Acqua Di Giò advertisement. Photo: Mario Sorrenti / Giorgio Armani

Echoing Armani’s sentiments, Taylor-Johnson shares, “Acqua Di Giò embodies a way of understanding masculinity that is at once free, sensitive, and adventurous…I feel honored to have been chosen to represent his iconic fragrance Acqua Di Giò as its new Brand Ambassador.”

Giorgio Armani Acqua Di Giò Notes

Giorgio Armani Acqua Di Giò is captured against a tranquil sea backdrop.Pin
Giorgio Armani Acqua Di Giò Eau de Toilette is captured against a tranquil sea backdrop. Photo: Giorgio Armani

The opening notes of Giorgio Armani Acqua Di Giò are a brisk awakening: Calabrian bergamot fuses with the mellow sweetness of neroli and a lively hint of green tangerine, capturing the essence of the Mediterranean breeze.

At its heart, the fragrance sails into the deep with marine notes that evoke the endless sea, while jasmine lends a subtle floral. Rock rose and rosemary notes add an earthiness reminiscent of a spontaneous coastal walk.

Aaron Taylor-Johnson leans contemplatively beside Giorgio Armani Acqua Di Giò for the fragrance ad.Pin
Aaron Taylor-Johnson leans contemplatively beside Giorgio Armani Acqua Di Giò for the fragrance ad. Photo: Mario Sorrenti / Giorgio Armani

Giorgio Armani Acqua Di Giò concludes with a base where musky persimmon meets the spice of Indonesian patchouli, leaving a warm, enduring trail that speaks to a man’s innate connection with the natural world, both rugged and refined.


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