Howlin’s new season, Fragments of Light, unfolds like a love letter to imperfection. The Antwerp-based label turns domestic clutter into a stage for its textured knitwear, framing Valerio Maccario in soft light and old-world color.
Howlin’ Fall/Winter 2025
Photographed by Daniil Lavrovski, the campaign captures Howlin’s affection for humor and handmade beauty, where corduroy trousers meet Scottish wools and Shetland polos appear beside a cartoonish vest.
Fragments of Light reveals an honest awkwardness, with familiar rooms and sweaters that seem lifted from a lost folk album cover.
The men’s collection is a welcomed tapestry of pattern and personality. Howlin’s lineup includes zigzag polos in russet tones, cable knits the color of butter, and shaggy brushed sweaters that wear like comfort itself.
The season’s charm lies in the clash between restraint and play, the nostalgia of a Sunday wardrobe meeting the wit of an Antwerp record store. Few labels make men’s knitwear feel this personal. Howlin’ designs it from instinct, holding to a craft that values humor, locality, and touch.
