Cartier launches a new chapter of its LOVE story with Jacob Elordi, who wears the LOVE Unlimited bracelet. Captured across New York City, the setting returns the collection back to its roots, nearly six decades after Aldo Cipullo created the original LOVE bracelet for Cartier in 1969.
Photographed in simple tees, Elordi gives the Cartier LOVE Unlimited bracelet an everyday quality as he passes from decorative interiors to views overlooking Manhattan. The LOVE Unlimited bracelet retains the signature screw motif, exchanging the firm form of the original for a flexible construction that wraps around the wrist. Here, Cartier connects past and present with a design that makes one of the house’s most recognizable signatures feel new.
Jacob Elordi for Cartier LOVE Unlimited
Photographed by Sofia Coppola, Jacob Elordi made his Cartier LOVE debut last year.
