Casablanca Turns Cairo into a Fall 2026 Travel Diary

Theo Liu captures Casablanca’s latest collection against the streets, landmarks, and daily life of the Egyptian capital.

The Fashionisto

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Published August 18, 2026

Rania Benchegra, Youssef Rocha, and Youssef Sharaf standing and seated inside a traditional Cairo cafe, with two local men playing an oud and smoking a hookah in the background
Rania Benchegra, Youssef Rocha, and Youssef Sharaf gather inside a Cairo qahwa for Casablancas’ fall-winter 2026 campaign. Photo: Theo Liu / Casablanca

Casablanca embarks on an Egyptian journey for fall-winter 2026. The fashion brand turns its attention from mythology and cosmology toward daily life in Cairo. Photographer Theo Liu, who previously worked with the label in Japan, captures the city as a travel diary.

Casablanca Fall/Winter 2026 Campaign

Mohamed Hassan lying on a floral sofa in sunglasses and a green sweater as Adhar Abiem sits beside him, the Pyramids of Giza silhouetted at sunset behind them
Mohamed Hassan and Adhar Abiem share a floral sofa as the sun sets behind the Pyramids of Giza. Photo: Theo Liu / Casablanca

Liu and Casablanca travel between historic landmarks neighborhood streets, capturing candid encounters. Styled by Akeem Smith, the campaign places Casablanca’s vivid printed silks and sportswear against the textures of the Egyptian capital. The fantasy of travel meets the unpredictability of a city in progress.

Youssef Sharaf in a yellow turtleneck and black jacket, holding a hookah pipe in a cafe with mosaic-tiled walls
Youssef Sharaf works a hookah pipe at a tiled cafe counter lined with tea glasses. Photo: Theo Liu / Casablanca

Models Youssef Rocha and Mohamed Hassan join Rania Benchegra and Lulu Wood, alongside locally cast Egyptian cinema talents Youssef Sharaf and Adhar Abiem. Under creative director Charaf Tajer, Cairo’s ancient sites and contemporary street life give the clothes a cultural setting that feels inhabited, shaped by daily life instead of the typical tourist gaze.

Youssef Rocha and Mohamed Hassan seated on a public bus in Cairo, with an older local passenger behind them
Youssef Rocha and Mohamed Hassan ride a Cairo bus alongside a local passenger. Photo: Theo Liu / Casablanca
Adhar Abiem in a fringed beaded dress and Youssef Rocha in a red Casablanca T-shirt and leather jacket, dancing in front of the Pyramids of Giza
Adhar Abiem and Youssef Rocha dance with the Pyramids of Giza behind them. Photo: Theo Liu / Casablanca
Lulu Wood stands over three other campaign models gathered around a game table inside an ornate Cairo lounge decorated with pharaonic murals
Two Casablanca campaign models embrace in a cafe doorway framed by floral curtains, a local woman seated inside
A local taxi driver and Lulu Wood ride in a car upholstered in leopard print along a Cairo street
Four Casablanca campaign models hold up travel brochures against a bright blue sky
Lulu Wood and Rania Benchegra sit at a table with cocktails as a third model stands behind them, the Pyramids of Giza silhouetted at sunset
Lulu Wood leans against a vintage car on a Cairo street with the Pyramids of Giza visible in the distance
Youssef Sharaf in a yellow turtleneck and black velvet jacket lighting a hookah at a tiled Cairo cafe counter

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