Jimmy Choo returns to the British countryside for its fall 2026 men’s campaign, “Wild Rose.” The luxury brand reunites with flower farmer and model Alfie Nickerson for the season. English roses provide the collection’s defining motif. The pattern appears across footwear, including the Wilder boot and the new Wilder loafer, through leather appliqué and laser-cut detail.
Jimmy Choo Fall 2026 Campaign
Alfie moves from wooded paths to manicured gardens, with the Bar holdall adding a deep purple accent. The styling gives Jimmy Choo’s country references a touch of English rock-star attitude. As creative director Sandra Choi explains, “The idea of Britishness is always at the root of Jimmy Choo.” Wild Rose finds that British character somewhere between the cultivated garden and the wilder landscape surrounding it.
