Zegna advances in building upon a new identity for spring-summer 2022, looking to the past for inspiration and forging ahead. The season is all about the details, with the Italian label bringing in a fresh chapter of essentials. The Zegna man adopts a laid-back mindset, combining the refinement of classic tailoring with the concept of casual wear.
Zegna Spring/Summer 2022 Campaign
Zegna enlists the help of photographer David Gomez Maestre for its spring 2022 campaign. Alessandro Sartori’s vision for Zegna comes to life with clean visuals that reflect modern comfort. Maestre photographs models Ibrahima Ndiaye, Saul Symon, and Sang Woo Kim for the advertisement images.
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For Zegna’s spring-summer 2022 ad, simple, refined shapes steal the spotlight. With fluid trouser lines and stylish overshirts, monochrome dressing supports a blend of relaxation and sophistication. Zegna also emphasizes its oversized sunglasses and minimal sneakers, suitable for any style.
