The fashion world is currently captivated by a new trend: Kencore. This vibrant, playful movement draws heavily from the style of Barbie’s famous companion, Ken. The fashion brand, Zara, is leading this whimsical style revolution with its newly launched Barbie capsule collection for men.
Zara x Barbie Capsule Collection
Inspired by the colorful universe of Barbie and the adventurous spirit of Ken, the collection isn’t shy about breaking away from the traditional conventions of menswear. It unites the iconic world of Barbie with Zara’s innovative design ethos, incorporating vibrant colors and iconic Barbie-themed elements that encourage men to introduce a dash of audacity and playfulness into their style.
The western cowboy outfit inspired by Ken’s character in the Barbie film is a standout piece that embodies this collection’s spirit. Adorned in light-wash denim with a splash of white and pink detailing, it’s a delightful reimagining of the classic cowboy ensemble, inviting a modern, vibrant twist.
In addition to these standout looks, Zara has gone the extra mile promoting this collection. Two pop-up stores, brilliantly designed by Random Studio, have been set up at Zara’s stores at Champs-Elysees in Paris and SoHo in New York. These spaces are more than just stores; they transport visitors straight into the Barbie Dreamhouse.
Each pop-up has a life-size fitting room and an interactive vending machine for product display, providing an immersive shopping experience. Even more enticing, the spaces feature screens projecting scenes from a digital Barbie universe, enveloping shoppers in an authentic Barbie world experience.
