Zara x Barbie Collection: Channel Kencore Style

The Fashionisto

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Published July 18, 2023

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Updated May 28, 2024

Zara unveils its Barbie capsule collection with Braien Vaiksaar wearing a matching plaid shirt and shorts with pink canvas high top sneakers from the range.Pin
Zara unveils its Barbie capsule collection with Braien Vaiksaar wearing a matching plaid shirt and shorts with pink canvas high-top sneakers from the range. Photo: Zara

The fashion world is currently captivated by a new trend: Kencore. This vibrant, playful movement draws heavily from the style of Barbie’s famous companion, Ken. The fashion brand, Zara, is leading this whimsical style revolution with its newly launched Barbie capsule collection for men.

Zara x Barbie Capsule Collection

Going sporty, Braien Vaiksaar wears a reversible satin effect bomber jacket with a t-shirt, shorts, and high-top sneakers from the Zara x Barbie collection.Pin
Going sporty, Braien Vaiksaar wears a reversible satin effect bomber jacket with a t-shirt, shorts, and high-top sneakers from the Zara x Barbie collection. Photo: Zara

Inspired by the colorful universe of Barbie and the adventurous spirit of Ken, the collection isn’t shy about breaking away from the traditional conventions of menswear, embracing bold pink styles and vibrant colors.

It unites the iconic world of Barbie with Zara’s innovative design ethos, incorporating vibrant colors and iconic Barbie-themed elements that encourage men to introduce a dash of audacity and playfulness into their style.

Braien Vaiksaar channels his inner Ken in a cowboy look from the Zara x Barbie collection, consisting of a western shirt, colorblock jeans, and cowboy boots. Pin
Braien Vaiksaar channels his inner Ken in a cowboy look from the Zara x Barbie collection, consisting of a western shirt, color block jeans, and cowboy boots. Photo: Zara

The western cowboy outfit inspired by Ken’s character in the Barbie film is a standout piece that embodies this collection’s spirit. Adorned in light-wash denim with a splash of white and pink detailing, it’s a delightful reimagining of the classic cowboy ensemble, inviting a modern, vibrant twist.

Dressed in head to toe pink, Braien Vaiksaar rocks a bucket hat with a striped long-sleeve top, shorts, and canvas high top sneakers. Pin
Dressed in head-to-toe pink, Braien Vaiksaar rocks a bucket hat with a striped long-sleeve top, shorts, and canvas high-top sneakers. Photo: Zara

In addition to these standout looks, Zara has gone the extra mile promoting this collection. Two pop-up stores, brilliantly designed by Random Studio, have been set up at Zara’s stores at Champs-Elysees in Paris and SoHo in New York. These spaces are more than just stores; they transport visitors straight into the Barbie Dreamhouse.

Each pop-up has a life-size fitting room and an interactive vending machine for product display, providing an immersive shopping experience. Even more enticing, the spaces feature screens projecting scenes from a digital Barbie universe, enveloping shoppers in an authentic Barbie world experience.


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