Y-3 joins with the iconic football club Real Madrid to commemorate two milestones with an exclusive new collection. Real Madrid celebrates its 120th anniversary at the same time as designer Yohji Yamamoto celebrates twenty years at the creative helm of Y-3. Both collaborate on a unique capsule collection. The range includes pieces that you can wear on and off the pitch to commemorate how Y-3 and Real Madrid have pushed the boundaries of fashion and sports.
Y-3 x Real Madrid Collection
A striking campaign, appropriately titled “The Ceremony,” helps launch the new Y-3 x Real Madrid collection. The images, inspired by Yohji Yamamoto’s unique black style, follow an elusive vision of two lovers who, led by the past, move towards their future. A diverse crowd of watchers, including players from Real Madrid and club great Iker Casillas, star in the advertisement.
Related: ZINEDINE ZIDANE STARS IN Y-3 CAMPAIGN AS ADIDAS & YAMAMOTO CELEBRATE 20 YEARS
After cooperating on Real Madrid’s third kit for the 2014-15 season, Y-3 expands its collaboration with a more extensive range representing energy and speed. The collection has a black fourth kit with white accents and a pink goalkeeper kit with white accents for the Real Madrid men’s team, with Y-3 branding and “hand painted” stripes, numbers, and names.
The Light Shell Anthem Jacket and Pants have thoughtful designs and laser-cut embellishments for the pitch. The off-pitch collection includes a black t-shirt with the Real Madrid emblem and the Y-3 logo on the back, a luxury elongated scarf, and a wash-bag with white accents.
