Chapter 4 of Y-3’s fall-winter 2022 advertising campaign is titled “Memories of Exotics.” The fashion label’s final ad release for the season represents the “20 Years: Recoded” concept, which honors the partnership between adidas and Yohji Yamamoto in creating the successful Y-3 brand. Furthermore, the Y-3 advertisement highlights the reinterpretation of past exotic patterns and expressive textures.
Y-3 Chapter 4 Fall 2022 Campaign
Y-3’s fall collection balances mystique, intrigue, and the dynamic world of sports. The fashion brand achieves this visual effect via the use of a campaign that is under the creative supervision of Jamie Reid. During this time, photographer Heji Shin is working behind the camera, while Robbie Spencer is again styling Yohji Yamamoto’s most recent designs. Meanwhile, Goy Michael, Oisin Griffin Barr, and Kobi Ajavon Baron Cohen are three models that perfectly exemplify the Y-3 man for the autumn season.
The most recent campaign chapter for Y-3 reflects Yohji Yamamoto’s irreverent character. This release relies on the year-long topic of collective memory that has been the advertisement’s focus. Leopard patterns and other expressive textiles come together with subdued color palettes, athletic shapes, and utilitarian accents. In addition, the season offers must-have footwear in models such as the Y-3 Ultraboost 22, the Y-3 Runner 4D, the Y-3 Wasa, and the Y-3 Makura.