Y-3 Presents Chapter 4: Memories of Exotics

The Fashionisto

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Published August 31, 2022

Kobi Ajavon Baron Cohen Model Dreads Y-3 Campaign Fall 2022 MenPin
Kobi Ajavon Baron Cohen embraces khaki tones for Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3

Chapter 4 of Y-3’s fall-winter 2022 advertising campaign is titled “Memories of Exotics.” The fashion label’s final ad release for the season represents the “20 Years: Recoded” concept, which honors the partnership between adidas and Yohji Yamamoto in creating the successful Y-3 brand. Furthermore, the Y-3 advertisement highlights the reinterpretation of past exotic patterns and expressive textures.

Goy Michael Model Y-3 Fall 2022 CampaignPin
Goy Michael fronts Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3

Y-3 Chapter 4 Fall 2022 Campaign

Y-3’s fall collection balances mystique, intrigue, and the dynamic world of sports. The fashion brand achieves this visual effect via the use of a campaign that is under the creative supervision of Jamie Reid. During this time, photographer Heji Shin is working behind the camera, while Robbie Spencer is again styling Yohji Yamamoto’s most recent designs. Meanwhile, Goy MichaelOisin Griffin Barr, and Kobi Ajavon Baron Cohen are three models that perfectly exemplify the Y-3 man for the autumn season.

Y-3 Campaign Fall 2022 Men Oisin Griffin Barr ModelPin
Embracing a sporty-chic look, Oisin Griffin Barr appears in Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3

The most recent campaign chapter for Y-3 reflects Yohji Yamamoto’s irreverent character. This release relies on the year-long topic of collective memory that has been the advertisement’s focus. Leopard patterns and other expressive textiles come together with subdued color palettes, athletic shapes, and utilitarian accents. In addition, the season offers must-have footwear in models such as the Y-3 Ultraboost 22, the Y-3 Runner 4D, the Y-3 Wasa, and the Y-3 Makura.

Y-3 Campaign Fall 2022 Men Model Kobi Ajavon Baron CohenPin
Model Kobi Ajavon Baron Cohen makes an appearance in Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3
Y-3 Campaign Men Fall 2022 Goy Michael ModelPin
Layered for the cold, Goy Michael stars in Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3
Y-3 Campaign Men Fall 2022 Oisin Griffin Barr ModelPin
Oisin Griffin Barr wears a camouflage print look for Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3
Y-3 Campaign Fall 2022 Goy Michael ModelPin
Dressed in black, Goy Michael appears in Y-3’s fall 2022 campaign. Photo Credit: Heji Shin / Y-3

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