In anticipation of Gucci Cosmos, a celestial showcase of the illustrious fashion house’s most emblematic creations, scheduled to grace Shanghai on April 28, 2023, Gucci embarks on a fashionable odyssey with its global brand ambassador, Xiao Zhan. The renowned Chinese actor sets off on a voyage to the Gucci Archive and Gucci Arthouse, nestled in the brand’s birthplace, the enchanting city of Florence, to glimpse the quintessence of the Italian brand’s codes and style icons.
Xiao Zhan for Gucci
Within the historic Palazzo Settimanni, Xiao Zhan delves into the Gucci Archive, a treasure trove brimming with the fashion house’s signature bags, such as the iconic Gucci Bamboo 1947 and the timeless Jackie 1961. Journeying further to Scandicci, Xiao explores the Gucci ArtLab, a sanctum for the brand’s leather goods and shoes, which serves as the pulsating core of Gucci’s industrial artisanship and creative experimentation.
During this fascinating tour of Gucci ArtLab, Xiao Zhan witnesses the intricate crafting of the Gucci Bamboo 1947 bag and the Horsebit loafers, marveling at the artistry and precision that define these emblematic pieces. Along this exhilarating adventure, Xiao exudes style in contemporary Gucci pieces, donning check cotton linen and retro tweed jackets, a testament to the brand’s enduring elegance and eclectic flair.
