Valentino adds to its fragrance line with Born in Roma for men and women. While the women’s scent is out now, Valentino’s men’s fragrance launches in October. The brand looks to none other than Anwar Hadid to front the fragrance campaign. Inez & Vinoodh photograph the young Hadid for the advertisement. He appears alongside beauty Adut Akech. Valentino creative director Pierpaolo Piccioli discusses the attitude behind the fragrance. He explains,
Roma is all about an attitude towards life. When you have a culture, you have an identity.