J.W. Anderson Reunites with UNIQLO, Delivers a British Summer

January 25, 2018
UNIQLO unveils its spring-summer 2018 campaign for its collaboration with J.W. Anderson.
UNIQLO unveils its spring-summer 2018 campaign for its collaboration with J.W. Anderson.

UNIQLO reunites with designer J.W. Anderson for a second collaboration. Designing pieces for spring-summer 2018, Anderson’s new line launches Thursday, April 19, 2018. The collaboration takes inspiration from Britain’s Brighton Beach. Bringing to mind the 1950s, Anderson captures the vibrant and colorful spirit of summer. Quality fabrics and contemporary fits come together for the collection.

Related: Uniqlo U Packs a Colorful Punch for Spring ’18

Talking about the capsule, Anderson shares, In the second collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on the Brighton beach. Something which is very lightweight, very airy, with a lot of linen and cotton that has a 1950’s subcultural movement.

Anderson continues, With a little bit of ease and something which is quintessential. As a UNIQLO customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new spring/summer collection.

UNIQLO x J.W. Anderson Spring/Summer 2018 Campaign

Britain's Brighton Beach serves as the inspiration for J.W. Anderson's UNIQLO collaboration.
Britain’s Brighton Beach serves as the inspiration for J.W. Anderson’s UNIQLO collaboration.
Summer style is front and center for J.W. Anderson's second UNIQLO collaboration.
Summer style is front and center for J.W. Anderson’s second UNIQLO collaboration.