Miami Heat point guard Tyler Herro is front and center for a new campaign. The Hudson Jeans’ brand ambassador is the face of the company’s spring-summer 2022 ad, shot by photographer Thomas Hoeffgen. The latter captures Herro in Hudson’s latest essentials and denim styles for men. Hudson also commemorates its 20th anniversary by teaming with Herro on three capsule collections for 2022.
Tyler Herro for Hudson Jeans
Tyler Herro works with Hudson Jeans, introducing three styles of jeans in seven washes, each bearing his particular stamp of flair. The Tyler Herro x Hudson collection’s latest drop takes inspiration from 1950s workwear, featuring unique cuts for the season. Hudson’s skinny jeans, straight-leg jeans, and carpenter jeans are among the styles available.
“I’m really excited to be representing Hudson Jeans and collaborating with the team to launch this collection,” shares Herro. “Fans know that I love denim and have a really distinct style.” The basketball player adds, “This partnership has given me the opportunity to bring my vision to life. I’ve really enjoyed the creative process, and I can’t wait for everyone to shop and wear the pieces I have designed.”
Suzy Biszantz, president of men’s and women’s for Hudson Jeans’ parent company, Centric Brands Group, explains, “Tyler is a dynamic young player who has a unique, trend-right personal style. Hudson Jeans has long been a favored denim brand with athletes, and we are thrilled to have him as a brand ambassador.” Biszantz says, “He’s been a great collaborator on his capsule collection; he knew exactly what he was looking to create.”