PUMA has announced that Formula One driver George Russell will serve as the company’s latest brand ambassador. The young British star currently competes for the Mercedes-AMG Petronas Formula One Team. It is an excellent fit for PUMA as an extension of its lifestyle and performance offerings.
“There isn’t a day where I’m not doing some form of training,” Russell explains. “PUMA is a brand that I’ve worn for many years, I use it for my fitness program, leisurewear and of course any time I’m in a Mercedes-AMG Petronas Formula 1 car.” A statement from the 24-year-old Formula One driver says, “I have a great relationship with the brand and to finally be officially part of the PUMA Family is a real honor for me. I’m looking forward to our journey together.”
George Russell x PUMA
George Russell talks about the benefits of working with a well-known and dependable brand like PUMA in terms of performance: “The overalls and other items we wear in the car are massively important from a performance perspective for a number of reasons,” Russell says. “First is weight, everything that is put on or in the car needs to be as lightweight as possible and we work closely with PUMA to ensure all our race gear is as precisely developed and engineered as the car.”Â
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Discussing performance gear, Russell continues, “Second is comfort. Every single item we wear, whether overalls, boots, gloves, fireproofs, all need to fit perfectly and as though you can’t feel them. In the intense environment of a cockpit, even the most minor of fit issues can be a distraction when you’re racing at 200mph. PUMA works really close with me to ensure both comfort and performance is optimized.”
“It’s a pleasure to welcome George Russell to the PUMA Family,” says James Clark, PUMA’s head of sports marketing, motorsport, and operations. “His attitude to work hard and strive for the best results is part of the ‘Forever Faster’ mantra of PUMA.”
Clark expresses, “We will have successful years together driving innovation in race gear and setting motorsport lifestyle trends. George’s great and authentic character is what PUMA is looking for. He is also a really nice guy. From a racing point of view, George has proven his competitiveness and speed already. He has got great potential and we are looking forward to support him 100% in his career.”