Tommy Hilfiger is ringing in the Year of the Rabbit with its exclusive Tommy x Miffy capsule collection, an exciting collaboration perfect for any fashion lover. Tommy Hilfiger’s signature preppy style is highlighted in its vibrant collection celebrating the Chinese New Year 2023, featuring the beloved cartoon character Miffy in several pieces.
Tommy Hilfiger x Miffy Collection
Tommy Hilfiger’s collaboration with Miffy has resulted in a stylish capsule that brings together joy and youth for trendy looks. The minimalistic aesthetic of the character combined with Tommy Hilfiger’s all-American style creates a bold, modern take on fashion.
“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The Tommy x Miffy collection is the perfect blend of playful-meets-prep.”
The Tommy x Miffy capsule collection comprises fifty garments and accessories for men, women, and children. This unique collaboration gives Tommy classics such as the varsity jacket, chinos, and rugby polo sweater an iconic touch with the addition of the Miffy logo in traditional primary colors like red, white, and blue, which are synonymous with Tommy Hilfiger.
The Chinese horoscope reveals the rabbit to signify optimism, resourcefulness, and luck—traits that genuinely define Tommy x Miffy. Author and illustrator Dick Bruna created this renowned bunny in 1955, with books showcasing its adventures selling more than 85 million copies across the globe! To honor self-expression for a new lunar year, Tommy x Miffy is here for all ages to enjoy.
Tommy Hilfiger’s affinity for teaming with iconic multi-generational figures is displayed again through this capsule collection featuring Miffy, a true pop culture icon who enjoys global adoration from children and adults alike. The collection is now available on Tommy.com, in Tommy Hilfiger stores, and select retailers.
