Theory celebrates its most iconic fits, fabrics, and styles for fall-winter 2018. Approaching its new campaign, the label taps models Rogier Bosschaart and Hamid Onifade. The models pose for simple images that highlight Theory’s modern uniform. Proposing “wardrobe heroes,” the label revisits key items such as pants, sweaters, shirts, suits, and coats. Maintaining a simplistic approach to menswear, Theory applies a modern silhouette to today’s staples.