Rogier Bosschaart & Hamid Onifade Front Theory Fall ’18 Campaign

July 23, 2018
Models Rogier Bosschaart and Hamid Onifade star in Theory's fall-winter 2018 campaign.
Models Rogier Bosschaart and Hamid Onifade star in Theory’s fall-winter 2018 campaign.

Theory celebrates its most iconic fits, fabrics, and styles for fall-winter 2018. Approaching its new campaign, the label taps models Rogier Bosschaart and Hamid Onifade. The models pose for simple images that highlight Theory’s modern uniform. Proposing “wardrobe heroes,” the label revisits key items such as pants, sweaters, shirts, suits, and coats. Maintaining a simplistic approach to menswear, Theory applies a modern silhouette to today’s staples.

Related: Theory Does Minimal Right for Fall ’18 Collection

Theory Fall/Winter 2018 Men’s Campaign

Rogier Bosschaart dons a suit for Theory's fall-winter 2018 campaign.
Rogier Bosschaart dons a suit for Theory’s fall-winter 2018 campaign.
All smiles, Hamid Onifade stars in Theory's fall-winter 2018 campaign.
All smiles, Hamid Onifade stars in Theory’s fall-winter 2018 campaign.
Dutch model Rogier Bosschaart appears in Theory's fall-winter 2018 campaign.
Dutch model Rogier Bosschaart appears in Theory’s fall-winter 2018 campaign.