Western wear for men contributes to a popular image in culture. When you picture a cowboy, he may wear a western shirt, blue jeans, cowboy hat, and boots. Cowboy style is not just a part of history. Although people associate it with the American west of the 19th century and Hollywood movies, it lives on today. Designers often look to the image of the cowboy to inform the latest fashion trends. Singing cowboys such as Gene Autry and Roy Rogers of the 1940s and 50s provide reliable references. Both women and men reach for this concept, although men favor it more. In a modern context, western style is more than just basic looks build around denim. Brands such as Antonio Marras redefine the cowboy aesthetic with formality and grace.