Jacques Marie Mage & Diamond Cross Ranch Collab

The Fashionisto

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Published June 6, 2023

The Duke takes the spotlight for Jacques Marie Mage's latest sunglasses made in collaboration with the Diamond Cross Ranch.Pin
The Duke takes the spotlight for Jacques Marie Mage’s latest sunglasses, made in collaboration with the Diamond Cross Ranch. Photo: Christopher Douglas / Jacques Marie Mage

Jacques Marie Mage evokes the spirit of the iconic American cowboy in their recent joint effort with the legendary Diamond Cross Ranch, a famed piece of history nestled in the heart of Jackson Hole, Wyoming.

In this seasonal release, they present The Duke, a unique take on JMM’s well-loved shooter-style glasses. These shades are not your ordinary eyewear; they carry the unmistakable signature tailfin temple-tip adorned with a custom black epoxy detail, making each piece the epitome of sophistication.

Jacques Marie Mage x Diamond Cross Ranch Collection

Jacques Marie Mage offers up shoot-style sunglasses for its Diamond Cross Ranch collection. Pin
Jacques Marie Mage offers shooter-style sunglasses for its Diamond Cross Ranch collection. Photo: Christopher Douglas / Jacques Marie Mage

These stylish sunglasses are limited edition and available in black, silver, and gold. But what makes The Duke truly remarkable is its inspiration: it’s a contemporary interpretation of the famed shooter-style glasses that caught the fancy of the American journalist Hunter S. Thompson, best known as the founder of the gonzo journalism movement. This goes to show how JMM creatively infuses the past with the present, creating a product that is both nostalgic and modern.

Jacques Marie Mage and Diamond Cross Ranch reunite for The Duke sunglasses. Pin
Jacques Marie Mage and Diamond Cross Ranch reunite for The Duke sunglasses. Photo: Christopher Douglas / Jacques Marie Mage

Crafted by hand in the land of the rising sun, Japan, the quality of these shades is unquestionable. They boast a frame made entirely of 100% beta titanium, ensuring durability and lightweight comfort for the wearer.

But what completes the overall design is the Diamond Cross Ranch logo meticulously engraved on the lenses—a subtle yet direct nod to the collaboration that brought these shades to life.

A western aesthetic takes the spotlight for the Jacques Marie Mage x Diamond Cross Ranch collection. Pin
A western aesthetic takes the spotlight for the Jacques Marie Mage x Diamond Cross Ranch collection. Photo: Christopher Douglas / Jacques Marie Mage

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