Embodying a bygone era, SYSTEM’s spring-summer 2023 collection, titled “A Family Matter,” takes a nostalgic turn as it finds inspiration in the Wes Anderson classic, The Royal Tenenbaums. This cinematic touchstone lends its distinctive charm to the collection, invoking the complexities of family dynamics and the interplay between the beautiful and the flawed.
SYSTEM Spring/Summer 2023 Campaign
Hugo Comte’s photography in the season’s campaign invokes feelings of nostalgia through soft focus, expertly capturing the allure of Fernando Albaladejo, Freek Iven, and Daan Duez. Meanwhile, Xander Ang’s styling complements the ambiance, showcasing SYSTEM’s menswear with effortlessly wearable, relaxed silhouettes that include an array of knits, casually tailored ensembles, and embellished shirts.
In the advertisements, the models’ hair is coiffed by Yumiko Hikage in vintage styles that span from disheveled shags to sharp, straight bangs, harkening back to the days of yesteryear. Completing the captivating aesthetic, makeup artist, Mayumi Oda ensures the models’ faces exude a radiant glow, reinforcing the collection’s timeless charm.
