Connecting with boohooMAN for the holidays, Swae Lee beams with happiness and excitement. The Grammy-nominated rapper is the face of the brand’s new party campaign. This outing is the third time Swae has worked with boohooMAN. The musician, now 29 years old, collaborated with the brand first in 2017 as Rae Sremmurd with Slim Jxmmi and then again in 2020 for a tracksuit edit.
Swae Lee for boohooMAN Party Campaign
The launch of BoohooMAN’s party wear line is the brand’s way of celebrating the holiday season. The collection consists of 57 different styles and draws its influence from the modern aesthetic of rapper Swae Lee. BoohooMAN’s flair for striking detailing also influences the festive designs. Ultimately, the party wear collection focuses on impeccable tailoring complemented by exquisite accents such as sequins, velour, embroidery, and iridescent fabrics.
Cleveland Campbell, the creative director of boohooMAN, describes this collection as having an outstanding aesthetic and feel. He elaborates, “The campaign itself was driven by Swae Lee’s celebrity status with the concept focusing on an abstract interpretation of the Cannes film festival. We took inspiration from the way celebrities grace the red carpet in front of a sea of photographers.”