Rae Sremmurd Fronts boohooMAN’s Fall ’17 Campaign

The Fashionisto

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Published October 9, 2017

Rae Sremmurd fronts boohooMAN's fall-winter 2017 campaign.Pin
Rae Sremmurd fronts boohooMAN’s fall-winter 2017 campaign.

Hip hop duo Rae Sremmurd is the latest to front an advertisement for boohooMAN. The brothers connect with the English brand for its fall-winter 2017 campaign. Swae Lee and Slim Jxmmi hit the studio for the occasion. The pair wears styles from boohooMAN’s autumn capsule. BoohooMAN marketing manager Jonny Eckersley talks about the advertisement. He shares, “boohooMAN are extremely excited to have Rae Sremmurd on board this season.”

Related: boohooMAN Revisits Grunge, Punk & More Styles for Fall ’17

Eckersley continues, “Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T.”

Rae Sremmurd for boohooMAN Fall/Winter 2017 Campaign

Swae Lee rocks a buffalo check print jacket and ripped jeans for boohooMAN's fall-winter 2017 campaign.Pin
Swae Lee rocks a buffalo check print jacket and ripped jeans for boohooMAN’s fall-winter 2017 campaign.
All smiles, Slim Jxmmi appears in boohooMAN's fall-winter 2017 campaign.Pin
All smiles, Slim Jxmmi appears in boohooMAN’s fall-winter 2017 campaign.
boohooMAN enlists Swae Lee to star in its fall-winter 2017 campaign.Pin
boohooMAN enlists Swae Lee to star in its fall-winter 2017 campaign.
A cool vision, Slim Jxmmi fronts boohooMAN's fall-winter 2017 campaign.Pin
A cool vision, Slim Jxmmi fronts boohooMAN’s fall-winter 2017 campaign.

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