“Back to School” assumes a different meaning for Loro Piana’s latest campaign. For fall-winter 2026, the Italian brand takes residence at the Sorbonne University in Paris. Loro Piana sets the curriculum, showcasing tweed jackets, turtlenecks, and CashDenim. Woosang Kim plays the label’s star pupil, appearing before the lens of photographer Sam Rock.
The Loro Piana man flirts with La Sape intellectualism, where getting dressed becomes part of cultivating the self. Against a backdrop of blackboards and old wood paneling, he emerges as a man with interests and opinions worth discussing. Here, Loro Piana makes the intellectual life alluring, even luxurious.
Loro Piana “Back to School” Campaign
Loro Piana recently visited Houston, Texas for its fall 2026 campaign that celebrates the city’s art institutions.
