Jacob Elordi is the new face of Bleu de Chanel. He replaces Timothée Chalamet, closing a 16-year chapter of auteur-driven campaigns steeped in poetic introspection. Gaspard Ulliel and Chalamet each starred in moody, cinematic spots shaped by directors like Martin Scorsese. Chanel wanted something more physical this time.
Jacob Elordi for Bleu de Chanel
Thomas du Pré de Saint-Maur, the Head of Global Creative Resources for Chanel Fragrance, Beauty, Watches, and Jewelry, compares Elordi to Gregory Peck. “He has a very Hollywood side,” du Pré de Saint-Maur says. “A modern seducer.” Elordi is already deep inside the Chanel world. He caused a stir in a women’s tweed jacket from the house on the Wuthering Heights press tour and starred alongside Margot Robbie in the N°5 campaign.
Elordi will front the new campaign for Bleu de Chanel L’Exclusif, a more concentrated iteration of the original scent, reports GQ France. Alfonso Cuarón, who won the Oscar for Gravity and directed Roma, is behind the camera. Previous Bleu de Chanel films favored interior monologue and abstract freedom. Cuarón’s version trades that for action and seduction, a fitting brief for an actor often dream cast as the next James Bond.
Elordi, the Euphoria star who wore a women’s tweed Chanel jacket on a press tour and has du Pré de Saint-Maur comparing him to Gregory Peck, is the man of the moment, and Chanel is betting the bottle on it.
Elordi joins a growing Chanel roster that already includes Pedro Pascal and G-Dragon in the house’s spring 2026 eyewear campaign.
