Dolce & Gabbana The One Returns with Alberto Guerra & Madonna

Dolce & Gabbana refreshes its iconic fragrance story with Alberto Guerra and Madonna, placing two commanding personalities at the heart of The One.

The Fashionisto

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Published June 12, 2026

Alberto Guerra in a white ribbed tank top with tattooed arms lies on a satin bedspread beside Madonna
Alberto Guerra and Madonna star in the new Dolce & Gabbana The One campaign. Photo: Mert Alas / Dolce & Gabbana

Dolce & Gabbana brings together Cuban actor Alberto Guerra and Madonna for its latest The One fragrance campaign. Photographed by Mert Alas, the images are set inside a hotel suite, the pair captured at close range.

Alberto Guerra for Dolce & Gabbana The One

Alberto Guerra in a white tank top with black suspenders and tailored trousers holds the dark amber Dolce & Gabbana The One For Men Parfum bottle while Madonna drapes an arm around his shoulder, holding The One For Women bottle in her other hand
Alberto Guerra and Madonna present The One for men and women side by side. Photo: Mert Alas / Dolce & Gabbana

Guerra serves as the face of The One For Men fragrances, while Madonna fronts The One For Women, creating a campaign shaped around the chemistry between two personalities who command attention in different ways.

The Dolce & Gabbana The One For Men Eau de Parfum bottle in honey amber sits beside the deeper red-brown The One For Men Parfum, both with dark brown caps, photographed against a warm amber gradient backdrop with mirror reflections
The One For Men Eau de Parfum and Parfum, the two pillars at the center of the campaign. Photo: Dolce & Gabbana

The campaign also places renewed focus on two pillars of the men’s fragrance collection. The One For Men Parfum presents a deeper expression of the line’s signature sensuality, centered on warm amber notes. Alongside it, The One For Men Eau de Parfum returns with an enhanced composition that expands the fragrance’s olfactory depth while preserving the character of the original.

Alberto Guerra sits at the edge of the bed in a white ribbed tank top with black tailored trousers, leaning a tattooed arm against his temple beside a brass table lamp and a wooden nightstand
Alberto Guerra leans into the lamplight in a white tank and black tailored trousers. Photo: Mert Alas / Dolce & Gabbana

Madonna’s The One appearance arrives amid a broader partnership with Dolce & Gabbana, which recently saw the house create the wardrobe for Confessions II – The Film, the visual companion to her forthcoming album.

The Dolce & Gabbana The One For Men Parfum bottle in deep red-brown glass with a dark cap sits on a polished wooden side table beside a velvet armchair in a softly lit interior
Alberto Guerra in a white ribbed tank top and black suspenders holds up the Dolce & Gabbana The One For Men Eau de Parfum while Madonna reclines beside him on a peach satin bedspread, holding a second bottle and laughing in a cream lace top
Alberto Guerra reclines in a green velvet armchair in a white open-collar shirt with black suspenders and tailored trousers, holding up the dark Dolce & Gabbana The One For Men Parfum bottle beside a brass table lamp
Alberto Guerra stands shirtless in a white tank and black suspenders behind a green velvet armchair where Madonna is seated in a nude lace corset and pale stockings printed with the Dolce & Gabbana logo, framed by a gold and black chinoiserie screen

The same actor-and-counterpart formula powers the Dolce & Gabbana Light Blue campaign with Theo James and Vittoria Ceretti in Capri.

Alberto Guerra reclines against a wooden headboard and green pillow in a crisp white open-collar shirt with black suspenders, a leather-strap wristwatch on his hand resting at his waist
Alberto Guerra poses for Dolce & Gabbana The One in an open-collar shirt and suspenders. Photo: Mert Alas / Dolce & Gabbana

Behind the Scenes

Behind the scenes of the Dolce & Gabbana The One 2026 campaign: Alberto Guerra sits in a carved wooden chair in a black tuxedo and bow tie on a polished parquet floor while Madonna stands in a dark doorway in a black lace gown and pale fur stole
Overhead behind the scenes shot of Alberto Guerra in a white shirt and black bow tie leaning over Madonna's shoulder as she wears a black textured dress, pearl bracelet and a soft platinum blonde wave
Behind the scenes of the Dolce & Gabbana The One 2026 campaign: Alberto Guerra in a white shirt, black tie and black suspenders ties a cream silk blindfold over Madonna's eyes as she sits in a green armchair in a black dress, black tights and black pointed pumps

Photographer Ricardo Gomes documents the set between Mert Alas’ frames, capturing Alberto Guerra and Madonna in evening dress, behind the camera, and at rest between takes.

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