Jason Statham Leads Stone Island Spring 2024 Advertisement

The Fashionisto

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Published February 16, 2024

Actor Jason Statham wears Stone Island's 70723 Membrana 31 TC parka for the brand's spring-summer 2024 ad. Pin
Actor Jason Statham wears Stone Island’s 70723 Membrana 31 TC parka for the brand’s spring-summer 2024 ad. Photo: David Sims / Stone Island

Stone Island’s spring-summer 2024 collection reflects functional aesthetics and contemporary culture, epitomized in its latest campaign. This season, the iconic Italian label has taken an introspective approach by engaging with its community.

Stone Island Spring/Summer 2024 Advertisement

Musician Dave appears in Stone Island's spring-summer 2024 campaign, showcasing a 40731 quilted nylon Stella with Primaloft-TC hooded jacket. Pin
Musician Dave appears in Stone Island’s spring-summer 2024 campaign, showcasing a 40731 quilted nylon Stella with Primaloft-TC hooded jacket. Photo: David Sims / Stone Island

The campaign delves into the personal elements that drive creativity and character, set against the brand’s minimalist white backdrop.

Photographed by David Sims and orchestrated under the creative direction of Ferdinando Verderi, the ad features a diverse roster of individuals, including the esteemed Jason Statham and the musically gifted Tricky and Dave.

Tyrone Estrella makes a red statement in Stone Island's 71034 Bio Raso with Bio-Alloy light Cover-TC hooded trench.Pin
Tyrone Estrella makes a red statement in Stone Island’s 71034 Bio Raso with Bio-Alloy light Cover-TC hooded trench. Photo: David Sims / Stone Island

Stone Island’s campaign stars are not just models but storytellers, wearing the label’s latest innovations in outerwear, from high-tech jackets to refined coats, all styled with precision by Max Pearmain.

The collection is a seamless marriage of form and function, with each piece reflecting Stone Island’s commitment to pioneering design and textile research.

Tricky wears Stone Island's 70933 metallic run-proof nylon jacket for the brand's spring-summer 2024 campaign.Pin
Tricky wears Stone Island’s 70933 metallic run-proof nylon jacket for the brand’s spring-summer 2024 campaign. Photo: David Sims / Stone Island

True to its exploratory nature, Stone Island presents its garments alongside a series of questions posed by Hans Ulrich Obrist. The artistic director of Serpentine Gallery in London contributes an intellectual depth to the visual narrative, offering a glimpse into the minds that wear the brand.

Ken-Tonio Yamamoto is a sleek vision for Stone Island's spring-summer 2024 campaign in a 704F1 Ghost Piece Mac.Pin
Ken-Tonio Yamamoto is a sleek vision for Stone Island’s spring-summer 2024 campaign in a 704F1 Ghost Piece Mac. Photo: David Sims / Stone Island

This conversational element weaves throughout the campaign, adding layers to the visual portrayal of the collection. Altogether, The Compass Inside is a conversation with the global community, an intersection of fashion, culture, and personal identity, inviting engagement and reflection.

Emilio Fagone wears a 42020 nylon metal Watro-TC Econyl regenerated nylon hooded jacket. Pin
Emilio Fagone wears a 42020 nylon metal Watro-TC Econyl regenerated nylon hooded jacket. Photo: David Sims / Stone Island
Heidulf Gerngross appears in Stone Island's spring-summer 2024 campaign, wearing the brand's 432F1 Ghost Piece jacket. Pin
Heidulf Gerngross appears in Stone Island’s spring-summer 2024 campaign, wearing the brand’s 432F1 Ghost Piece jacket. Photo: David Sims / Stone Island
Jason Statham fronts Stone Island's spring-summer 2024 advertisement, wearing the brand's 433F1 Ghost Piece hooded jacket.Pin
Jason Statham fronts Stone Island’s spring-summer 2024 advertisement, wearing the brand’s 433F1 Ghost Piece hooded jacket. Photo: David Sims / Stone Island
Dave sports a Stone Island 438e1 Dissolving Grid Camo on Econyl regenerated nylon jacket.Pin
Dave sports a Stone Island 438e1 Dissolving Grid Camo on Econyl regenerated nylon jacket. Photo: David Sims / Stone Island

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