Set against the idyllic backdrop of Villa Astor in Sorrento, Italy, the AMIRI spring-summer 2024 campaign captures a Californian’s European holiday. The ad draws upon the Amalfi Coast’s allure, where the ocean’s azure blues meet the sophistication of coastal living.
AMIRI Spring/Summer 2024 Campaign
Captured by photographer Drew Vickers and styled by Ellie Grace Cumming, the campaign unveils a collection that captures the essence of cross-continental exploration, blending American verve with European craftsmanship.
In this campaign, AMIRI redefines casual luxury, showcasing a series of ensembles that articulate a relaxed yet refined aesthetic.
The clothing, modeled by Leo Levy, Prince Diamond, Viktor Krohm, and Godwin Alwell Okereuku, features an array of textures and silhouettes, from ingenious leather cardigans to breezy open-weave knits, highlighting the label’s nuanced approach to leisurewear.
The color palette is a serene reflection of the surroundings, with hues of ocean blue and crisp white punctuated by the occasional sparkle akin to sunlight dancing on the water’s surface.
Embroidered details on trousers and ribbed polos add a touch of elegance, while the accessories—from silk scarves to raffia beach bags—complete the look with a hint of coastal charm.
AMIRI’s advertisement stands as a canvas where the landscapes and lifestyle of Southern Italy paint every piece. The interplay of relaxed silhouettes against the backdrop of Villa Astor mirrors a cultural dialogue, one that is woven into the fabric of each garment.
With reinterpreted boat shoes stepping forward, the campaign is a passport to the serene and stylish life by the sea. As the spring-summer season unfolds, AMIRI embraces a blend of cultures, where travel becomes about the destination and the style of the journey itself.
