Men’s western style is front and center for Reiss’ latest fashion endeavor. The British label unveils its Americana collection for spring-summer 2020. Model Patrick Nodanche steps into the studio to showcase Reiss’ offering, which takes inspiration from the cinematic world of westerns. The lineup channels elements of the seventies to propose a rock-vibe wardrobe of irresistible pieces. Everything from the western shirt and suede jacket to denim jeans is present. Instead of opting for western trademarks such as the cowboy hat, Reiss delivers with details. Hero items include a snakeskin print shirt and embroidered top in copper and black.