Not only a clothing brand but an advocate for animals and the environment, Save The Duck follows up the release of its fall-winter 2021 collection with its all-new “Love Recycle” campaign. As always, the brand looks to nature as inspiration for its designs and marketing. Therefore, Save The Duck’s newest advertisement finds its inspiration in the 1980s and a fascination with treehouses, a “magical symbiosis between nature, sustainability, and architecture.”
Save The Duck ‘Love Recycle’ Campaign
Marco Rubiola aims to bring the balance mentioned above back to the forefront. The Save The Duck creative director photographs the “Love Recycle” campaign. Autumn’s outing features harmonious images taken in a contemporary atmosphere at Casa Barthel while keeping it casual. Reflective of Save The Duck’s views towards the environment, Casa Barthel is an “architect-designed treehouse built with upcycled materials.”
Since 2012, Save The Duck has been an avid advocate for reducing, recycling, and reusing. The label’s “Love Recycle” campaign, in particular, is monumental as it brings attention to Save The Duck’s first collection that is 100% recycled, as previous outerwear collections were only partly composed of upcycled materials. The generally neutral ambiance and minimalist style create a distinctive look to the garments akin to the ’80s.
Overall, Save The Duck’s most recent advertisement perfectly reflects a celebration and love for upcycling and the planet. The brand’s campaign urges the public to be more conscious of their “fast fashion” choices and to think more deeply about the future. And, as always, respect the animals!