Lanvin delivers an electric new campaign for fall-winter 2021. The vibrancy of the collection and advertisement take inspiration from the colorful MTV generation. Further amplifying the cool mood of a music video, Lanvin creative director Bruno Sialelli enlists French rapper Luv Resval to star in the brand’s campaign.
Luv Resval has the pleasure of connecting with photography duo Mert Alas and Marcus Piggott for Lanvin’s fall campaign. The rapper brings raw energy to bright and exciting images. The ad receives a jolt of color thanks to the work of American artist James Rosenquist.
Rosenquist’s Yellow Applause (1966), Ultra Tech (1981), Morning Sun (1963), and Through a Glass Ceiling (2004) marry art to fashion, lending Lanvin’s fall campaign a striking backdrop. Meanwhile, Carlos Nazario styles Luv Resval in the French brand’s standout new menswear. An impactful wardrobe includes oversized tailoring, all-over prints, and statement accessories!